‘Amazon is now part of the social fabric of India’, says Manish Tiwary

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Come rain or shine, MANISH TIWARY, vice-president and country manager, consumer business, Amazon India, never misses his morning run. He runs at least 5 kilometres every day and uses Hoka Mach 5 running shoes. Tiwary is bringing the same mental and physical toughness to oversee day-to-day operations at the e-commerce giant and head an army of thousands of employees in India. In an interview with Peerzada Abrar at Amazon’s office in Bengaluru’s World Trade Centre, Tiwary says it is still early days for Amazon India. Excerpts.

Amazon launched its first shopping website in India in June 2013. How do you view these 10 years in the country?


During the early days, we created a lite application (app), which would be impacted less even in regions that did not have good network coverage. We were the first to use the ‘pay on delivery’ model. We introduced various languages early, from

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