Hallmark Cards crafts new way of gift-giving: Venmo cards

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With innovation top of mind, Hallmark Cards Inc. has rolled out another offering to make gift giving more convenient.

The Kansas City-based manufacturer and retailer is collaborating with mobile payment app Venmo on a new line of cards that allows customers to give a physical card with money through Venmo. Hallmark + Venmo Cards features a variety of themes, from birthdays to weddings to holidays.

“We wanted to bring together Hallmark’s legacy of caring and Venmo’s social, secure and easy…

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