How humans experience failure, for better or worse

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It’s what comes after

On May 1, First Republic Bank collapsed. JPMorgan Chase was there to pick up the pieces, but the damage was done—for the third time in as many months, a US bank had failed.

Failure, of course, is subjective. Is it a failure that JPMorgan was forced to acquire a doomed bank, or is it a victory for Jamie Dimon’s empire? When Sam Bankman-Fried’s FTX collapsed, was it the nail in crypto’s coffin, or an opportunity to rewrite the rules?

Be it an institution, a piece of pop culture, or a persona, the sting of failure is visceral. On a physiological level, it’s chemical: Failure directs the brain to release cortisol, increasing our heart rate and breathing. For businesses, failure is usually measured in dollars, like FTX’s $8 billion fuck-up or Theranos’s $0 valuation. At its worst, failure carries a human toll.

However it’s experienced or measured, failure is, of course, intertwined with existence. In entrepreneurship, it’s often necessary; in medical discovery, sometimes celebrated; and in culture, our favorite obsession.

Did this intro fail to get your attention?

This one thing about bank failure

What if there was a public tech bank, one that would not only provide stability, but allow more long-term planning for tech projects that could improve the lives of generations to come?

In the latest episode of the Quartz Obsession podcast, economics reporter Nate DiCamillo explains to host Scott Nover why SVB’s failure is the perfect moment to rethink how we finance innovation.

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By the digits

90%: Number of startups that fail

20%: Number of businesses that fail in their first year in the US

13: Criminal charges against Sam Bankman-Fried, the founder of the ill-fated crypto exchange FTX

404: An error where a web page can’t be found, possibly named after the room that housed the first web servers at CERN


Origin story

Photo: Mick Tsikas (Reuters)

The first failures

Linear thinking has always had its limitations. Chinese philosopher Lao Tzu was one of the first people to write about the necessity of failure. His Tao Te Ching (400 BC) says that “failure is an opportunity,” driving home what Siddhartha Gautama’s misadventures, Julius Caesar’s doomed Roman Empire, and Thomas Edison’s botched experiments would later teach us: Human progress hinges on failure.

First failures often have the power to redirect history, industry, and depending on their influence, our understanding of existence. One of the most notable scientific failures was the 1887 Michelson-Morley experiment. It was an attempt to find a luminiferous ether that propagated light waves, and it utterly failed. But many historians believe it helped Albert Einstein one day arrive at his theory of special relativity.

Even the world’s first computer bug, discovered in 1947 (it was an actual moth disrupting the electronics in the system’s hardware) advanced our understanding of how to debug equipment and secure systems.


Quotable

“She felt covered in failure and she felt sure that people could smell and see it on her. The failure was like a fine coating of ash, after a fire. But it wasn’t only on her skin; it was in her nose, in her mouth, in her lungs, in her molecules becoming part of her. She would never be rid of it.”

—Gabrielle Zevin, Tomorrow, and Tomorrow, and Tomorrow

Pop quiz

What was the largest ever US box office bomb, in terms of money lost?

A. Cutthroat Island (1995)

B. John Carter (2012)

C. A Christmas Carol (2009)

D. Cats (2019)

Don’t fail to scroll to the bottom of this email to find the answer.


Brief history

~9th century BCE: The ancient city of Pompeii is built next to Mount Vesuvius, which erupts in 79 AD and destroys the city.

1986: The No. 4 reactor at the Chernobyl Nuclear Power Plant in Pripyat, Ukraine, fails.

2007: The Interstate 35W bridge in Minneapolis collapses over the Mississippi River, killing 13 people and injuring 145.

2011: The Fukushima Daiichi Nuclear Power Plant in Japan melts down as a major earthquake and subsequent tsunami disable its reactors.

2016: Forbes lowers its valuation of Elizabeth Holmes’s company Theranos from $4.5 billion to $0.

2019: WeWork launches and then calls off its IPO in the span of six weeks.


Fun fact!

There’s an optimal rate of failure for learning: 15%. Machine learning experiments have found that when computers are right only 85% of the time, they get smarter, faster.


Take me down this 🐰 hole!

Power fail

On May 17, 2023, Liz Truss traveled to Taiwan to talk about China. Yes, that Liz Truss, the one who couldn’t lead the UK longer than a head of lettuce could stay fresh in the fridge and who, during her brief tenure as prime minister, made a £30 billion policy blunder that’s still haunting the country’s economy.

What if the most effective way to deal with failure is to deny it ever happened?” Observer columnist Catherine Bennett asked in a Guardian piece on the price of failure, which, for some elites, is starting to look a lot less like a cost and rather a reward.

Bennett framed Truss’s trip as a bit mad and impressive. Rejecting, and even rewarding, failure at the public policy-making level shows just how endemic this type of thinking has become. There’s also a power element involved. Political scientist Adam Lerner put it this way: “Failing upwards seems uniquely about power—both the power of those who facilitate it and the power-hungry who benefit from it.”

Failure hasn’t undergone any radical change from the days of Lao Tzu’s philosophizing, but maybe the lack of accountability for the powerful has. Go to jail for insider trading, make the cover of Sports Illustrated; be convicted as a con artist, get a Netflix series based on your life. The philosophical question of the moment may be: What happens when there’s only a very blurry line between learning from failure and denying it?


Poll

How do you feel about failing upward?

  • Redemption is so sweet
  • Without accountability, it’s a farce
  • I’m still haunted by my failed math tests

Please, succeed in responding to our query.


💬 Let’s talk!

In last week’s poll about the Streisand Effect, we asked about another kind of Streisand effect—the kind the actual singer has on your heart and soul. 56% of you replied that you’re more into the song “Barbra Streisand” by Duck Sauce than you were by the music of Babs herself.

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Today’s email was written by Morgan Haefner (failed to turn the draft for this email in on time), and edited and produced by Annaliese Griffin (would have been on the 35W bridge at the moment of collapse, if her friend hadn’t made a well-timed wrong turn).

The correct answer to the pop quiz is B., John Carter. It chronicles the interplanetary adventures of John Carter, based on the Barsoom books by Edgar Rice Burroughs. It is estimated to have lost between $132 million and $236 million.

 

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