“It’s like free company,” stated Taylor Mays, a former U.S.C. security who performed for six seasons within the N.F.L. and who’s now listed as a scholar assistant at U.S.C., making him a uncommon holdover from Clay Helton’s employees. “It’s very N.F.L.-esque.”
There’s one notable distinction: no wage cap.
Successful massive at U.S.C. has carried its personal attract by means of the years. However when Reggie Bush was plied with money and a home for his mother and father, Matt Leinart lived in a $3,800-per-month downtown penthouse condominium, and Joe McKnight tooled round in a neighborhood businessman’s Land Rover, ultimately drawing the eye of N.C.A.A. investigators.
Now, with many pay restrictions on faculty athletes wiped away, Caleb Williams is cashing in out within the open. He’s pitching sun shades, headphones, bottled water, males’s grooming instruments and memorabilia, and has employed a strategic advertising and communications agency to usher in enterprise.
If the N.C.A.A. has so far fumbled makes an attempt to rein in pay-for-play operations, it has positioned some restrictions on participant motion, because it did final month when it introduced that athletes may enter the portal solely throughout set home windows. It will stop a future case like that of Jarret Doege, a quarterback at West Virginia who transferred to Western Kentucky this yr, however then, when he was overwhelmed out for the beginning job, transferred once more final month to Troy College, the place he performed Saturday in aid.
“A lot I can’t say — and a few issues I received’t say,” David Shaw, in his twelfth season as Stanford’s coach, stated Saturday night time when he was requested about U.S.C.’s excessive switch rely. “We’re in a brand new period proper now. We’re giving numerous alternatives to our scholar athletes. The way in which the switch portal works proper now can create massive waves of individuals altering faculties.”
“I don’t know if it’s an excellent factor,” he stated. I” don’t know if it’s a nasty factor. But it surely’s a special period.”