The Kansas City Chiefs beat the San Francisco 49ers in Super Bowl LVIII and the beer brand Bud Light has weighed in on the triumph.
Following a nail-biting showdown on Sunday, the Chiefs secured a 25-22 victory in overtime over the 49ers at Las Vegas’ Allegiant Stadium. Videos have been circulating online of people celebrating the win and Bud Light joined in with the celebrations on social media.
In one post on X, formerly Twitter, the account shared a photo of a hand raising a Chiefs-themed bottle of Bud Light with the caption: “This one’s for #ChiefsKingdom.”
TIMOTHY A. CLARY/PATRICK T. FALLON/AFP via Getty Images
In another, Bud Light responded to a Chiefs fan, writing: “Y’all are really good at this whole winning thing.”
The account also re-shared a video of Travis Kelce’s victory speech, in which he sang a portion of Elvis’ song, “Viva Las Vegas.” The caption reads: “#ChiefsKingdom rn [right now].”
Newsweek contacted Anheuser-Busch and Kansas City Chiefs for comment via email Monday.
The beer brand has been trying to win back customers following a boycott last year.
Conservatives denounced the brand in April 2023 after Bud Light sent a personalized crate of beer to transgender influencer Dylan Mulvaney to celebrate her first year of living as a woman. The partnership led to a drop in sales for its parent company, Anheuser-Busch InBev.
The company has since enlisted Travis Kelce for various campaigns. In October, Kelce appeared in a promotion for the Bud Light sweepstakes, in which he sported a diamond chain and bespoke beer can pendant.
While some conservatives were unhappy with the Chiefs tight end for working with Bud Light, they failed to recognize he has a long history of supporting LGBTQ rights.
He appeared in a Bud Light campaign in July, months after the Mulvaney controversy began, and previously said he would support any teammate who came out as gay.
“Anybody in this world [can play]. I’m comfortable with who I am and I expect everyone to be comfortable with who they are. I respect people for their views and opinions,” Kelce told Outsports in 2017.
This is a breaking news story and more information will be added.
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Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.