Fast food giant Burger King has received online backlash from social media users after a video of a consumer allegedly harassed by the brand has resurfaced.
An unsatisfied consumer claimed he was told he had a big forehead by the brand after sharing an image of a meal that he felt was not up to Burger King standards.
Although the video can be traced back to last December when it was shared on TikTok, a recent post on X, formerly Twitter, on February 13 received a reply from the house of Whopper.
Burger King replied to the video where social media user @ataraxiaodyssey said: “Hey @BurgerKing do you support bullying your customers that reach out to you to report issues with the food they’ve received?”
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The company responded: “Hey Holly, Can you please contact us at http://bk.com/support ?”
The video in question showed the individual insulted by the brand, Terrence, as he talked through his exchange with the alleged social media account for Burger King.
Newsweek has reached out to Burger King’s global communication team via email for comment and to confirm if the account in question was the brand’s official account.
No social media logos appear in the video, but the screen capture shows that the Burger King account responding had a blue official tick next to it and the figure of 1.9 million followers.
On X, Burger King’s verification is a gold check mark, which means “This account is verified because it’s an official organization on X” with the company having 2 million followers on the platform and on Instagram, it has a blue check mark and 1.9 million followers. Although Newsweek is waiting for a reply from Burger King, the alleged abusive account would appear to be its Instagram account, according to the video.
Terrence’s “complaint” was over the quality of a burger he ordered, with him commenting under a photo he shared with Burger King captioned: “Ain’t no one eating that.”
He was then immediately trolled by the account, which hit back at Terrence using an image of him: “Look at you, big old forehead.”
The complainer declared that the image they used to torment him was photoshopped, to which the account reshared the image with a tic-tac-toe board now drawn on his forehead.
Another X account shared the awkward video with the caption: “Wow, this guy just got trolled by Burger King,” which prompted other social media users to reprimand the company.
One onlooker shared: “WTF is wrong with you @BurgerKing your food is bad enough on its own, you don’t need to insult customers. Your franchisees will be thrilled with this one.”
“Is this real @BurgerKing? Not right,” a spectator proclaimed.
Other users found the humor in the situation and said: “This is the content I’m here for,” “You made my day!” and “OMG, like seriously? Who would’ve thought Burger King had those trolling skills? I’m loving it! #SavageLevel100.”
The fast food chain has been hit with boycott calls in the past year when restaurants in Israel posted photos showing that it was donating free meals to Israeli soldiers amid ongoing fighting with Hamas.
On October 7, 2023, Hamas led the deadliest Palestinian militant attack on Israel. Israel subsequently launched its heaviest-ever airstrikes on Gaza and is expected to launch a ground offensive in the area in the coming days. On January 31, the Palestinian death toll from the Israel-Hamas war has climbed above 27,000, the Associated Press reported.
Last October, it was also blasted for having “no morals” for continued operations in Russia following the country’s invasion of Ukraine.
On February 24, 2022, Russia’s Vladimir Putin began a military invasion of Ukraine, creating the largest military conflict and the largest refugee crisis in Europe since World War II.
Uncommon Knowledge
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Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.