Although cultural change generally requires human intervention, it appears that new technology — especially a new technology like generative AI that captures human imaginations — can play a role in catalyzing a data-oriented culture. In an annual survey assessing attitudes about data, analytics, and AI, data and technology leaders in large companies reported significant improvement in their organizations’ data culture. Given that the 2023 survey was fielded just before ChatGPT was announced, generative AI seems the likely cause of the leap in positive responses around culture. To take advantage of this, companies need to invest in experimentation, production deployment, and education.