World sponsors quiet forward of Beijing Winter Olympics – BBC Information
BBC evaluation exhibits a dramatic discount in tweets referring to the Video games from the Olympics’ world sponsors – as in comparison with final yr’s Summer time Video games in Tokyo.
The BBC additionally approached all 13 Olympic companions for touch upon accusations of China’s human rights abuses. None responded on to the allegations.
The previous chief advertising officer for the US Olympic Committee on the Beijing 2008 Olympics, Rick Burton, informed the BBC multinationals had been “strolling a tightrope”.
“I do not suppose that any of them as world manufacturers can afford, or are prepared, to insult the Chinese language authorities.”
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