How K-pop group BTS became the world’s top-selling musical act

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Picture: Chung Sung-Jun/Getty Photographs (Getty Photographs)

BTS explores the expertise of youth and rising up

Often known as the “HYYH” period, an acronym for the Korean title Hwa Yang Yeon Hwa (화양연화), this BTS interval was outlined by three thematically linked musical releases. BTS’s third EP, The Most Lovely Second in Life, Pt. 1, was launched in April 2015, adopted by one other EP, The Most Lovely Second in Life, Pt. 2. Rounding out the trilogy was The Most Lovely Second in Life: Younger Eternally, launched in Could 2016.

Throughout this era, BTS branched out from its aggressive, emo aesthetic and explored new types. The music centered on themes of youth and its emotional highs and lows. Songs like “쩔어 (DOPE)” and “흥탄소년단 (Boyz With Enjoyable),” have turn into defining tracks within the BTS canon. BTS additionally developed the so-called Bangtan Universe (BU), a fictional world used to narratively hyperlink its songs and music movies. Every BTS member took on a personality within the BU, and their overlapping storylines discover darkish features of younger maturity like bodily and emotional abuse, abandonment, and suicide.

Notably, BTS launched its first studio album in Japanese, No Extra Dream, which incorporates gems like “いいね!” (“I Like It!”) and “N.O. (Japanese Ver.).” It’s typically thought of an underrated document.

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