The opposite take is our property Terramor in Bar Harbor, Maine. We noticed individuals in search of distinctive methods of experiencing the outside, and never everyone seems to be eager about conventional tenting. We at all times felt the place the place Terramor sits, which was a former Okay.O.A. campground, had one thing actually particular about it. We don’t name it glamping. We name it an outside resort. We have now a lodge with meals service. We have now tents with beds, snug linens and private hearth rings. Every tent has its personal rest room, which is an enormous distinction.
Like at a resort, we’ve got numerous actions. We have now these lovely telescopes and we deliver individuals in to steer stargazing. We have now yoga and Pilates. Our flagship is in Maine, so we do lobster bakes as soon as every week.
Okay.O.A. has been a budget-travel firm. Have been there considerations about increasing into the luxurious market?
Whereas we hadn’t operated within the luxurious area, we felt very assured about our information of out of doors hospitality and knew we might create one thing in Terramor that will resonate. We thought of a model extension of Okay.O.A., however finally felt a brand new model made extra sense. The model is so well-known and we’re constructing one thing actually completely different.
Eighty-five % of Okay.O.A. enterprise is in R.V.s. When individuals see Okay.O.A. campgrounds, they suppose R.V. campground. There are not any R.V.s at Terramor. We needed to offer readability for our Okay.O.A. campers. And we needed to achieve an entire new set of people that say, “Okay.O.A. isn’t for me.”
The choice to create a brand new model was additionally tied to cost level. Our common charge for a Okay.O.A. tent website is $42 an evening, an R.V. website is $55 and a deluxe cabin is $137. The typical charge at Terramor is $400 an evening. In a tenting expertise, you’re bringing your personal tools. It’s rustic. You’re not in a mattress. Terramor is akin to what you’d see at resort, and we provide resort facilities.
Do you have got plans to broaden the Terramor model?
We’ll be able to announce three to 5 new Terramor properties this summer season. After that, I believe we’ll get to the purpose the place we announce one to 2 new resorts a 12 months.
The entire Terramor properties may have a number of core options together with a central lodge with meals service, a nature-inspired pool, a group-fire expertise, a pavilion and a fenced-in canine space. Our lodging all have personal hearth rings on the tent, and we provide free firewood. We additionally at the moment are implementing an area for massages at our present property, and that may seemingly lengthen to future properties.