Mike Lindell Offers Black Friday ‘Super Sale’ To Try and Save MyPillow

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Mike Lindell has launched a Black Friday “super sale” on MyPillow products, amid his continued financial problems.

On the MyPillow website, a Black Friday deal described in one graphic as a “super sale” shows a number of discounts on products including mattress toppers, pillows, and slippers as the Donald Trump ally fights his legal battles.

The MyPillow CEO is facing three defamation cases over his unsubstantiated claims that the 2020 election was stolen from Trump, from voting machine manufacturers Dominion Voting Systems and Smartmatic, and by Eric Coomer, a former Dominion employee. The claimants say Lindell’s comments damaged their reputation. Lindell has denied wrongdoing.

Since then, Lindell has complained about the cost of these cases. Dominion, which previously launched a lawsuit against Fox News that was settled last year for $787 million, is seeking $1.3 billion from Lindell. Claims of electoral fraud have been repeatedly rejected in court and by independent election experts.

MyPillow CEO Mike Lindell on April 4, 2023, in West Palm Florida. He has launched a Black Friday sale on MyPillow.
Photo by Octavio Jones/Getty Images

One product discounted on the site is bath robes, reduced from $159.98 to $69.98. Another product that has been reduced is a foam mattress that was originally valued at $899.98 but will now be sold for $439.99. MyPillow is also offering a free gift valued at $20 for people who provide the company with their email addresses.

However, it is common for retailers to offer discounts on Black Friday, the annual discount day that follows Thanksgiving Day and lasts until Cyber Monday.

Newsweek has contacted Lindell by email to comment on this story.

It is not the first time Lindell has offered discounts on products lately. On Monday, Lindell announced that his firm would be offering “free shipping on everything” ordered on MyPillow this week, “no matter how small or how big.” The offer, according to MyPillow’s website, has been extended through November 28.

Earlier this month, he appeared on Steve Bannon’s War Room podcast to promote early Black Friday sales and thanked his supporters who have helped keep MyPillow afloat “in this time of trouble that we’ve been in.”

Meanwhile, last month, Newsweek reported that MyPillow was offering substantial discounts on its products—in some cases, as much as 60 percent.

He has also announced his Christmas sale on November 12.

Lindell recently told Newsweek he hadn’t been able to pay his legal team for the past couple of months. However, he also said MyPillow isn’t going out of business.

He has been raising money to pay his legal bills via the “Lindell Offense Fund.”

Meanwhile, an estimated 182 million people are planning to shop in-store and online from Thanksgiving Day through to Cyber Monday, according to a survey by the National Retail Federation (NRF). This is the highest estimate since they began tracking the data in 2017.