MyPillow CEO Mike Lindell said his memoir has been banned from “every bookstore in the country,” including an online Christian book site.
Lindell, who founded MyPillow in 2004, has become a prominent supporter of former President Donald Trump, including backing the former president’s false claims of voter fraud after Trump lost to President Joe Biden in 2020. His company has lost a number of its partnerships in recent years, including being dropped from major vendors like Kohl’s, Bed, Bath & Beyond and Walmart. Lindell has claimed that the dip in business is due to his support for Trump.
Lindell appeared on Steve Bannon’s WarRoom podcast on Monday to speak about his memoir, What Are the Odds? and said that listeners who purchased anything off of Bannon’s website in the past couple of days would also receive a free, signed copy of the book in their order. According to its summary, Lindell’s memoir is a “raw, authentic account” of his experience battling drug addiction to eventually starting his own company.
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Lindell told Bannon that the book includes stories of when he went from “being a crack addict to Jesus,” adding that he “surrendered to Jesus Christ” and joined the Christian faith seven years ago Sunday. He also showed Bannon a page from his book that included a photo of him and Trump, referring to the former president as “the real president.”
“You’re gonna find out…I didn’t change, our country changed,” Lindell continued. “I was the same person before all this happened, [and] now I’m being attacked every day.”
“And by the way, Steve, I wanted to tell you, do you know my book is banned in every bookstore in the country?” he added. “Every bookstore, even the Christianbook.com, they’ve all banned it, everybody.”
According to its website, Christianbook was started in 1987 and carries a variety of print and online faith-based products. Newsweek reached out to the company via email for comment on Lindell’s statement.
In past appearances on WarRoom, Lindell told Bannon that some companies have cut ties with his brands because they “don’t want to be associated with” his name. Lindell’s support for Trump’s unsubstantiated claims of election fraud has also led to his own legal and financial woes, including facing a defamation lawsuit from the voting machine companies Smartmatic and Dominion Voting Systems.
MyPillow was also briefly dropped as an advertiser for Fox News, although a source close to the matter previously told Newsweek that the news outlet stopped airing Lindell’s television ads because the company had not paid. Lindell denied those claims in January and maintained that he wasn’t given a reason why the network dropped his company. His advertisements began reappearing on Fox News earlier this month.
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Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.