It’s the economy, stupid.
Thus spoke my friend James Carville, one of Bill Clinton’s campaign managers, in 1992. He was correct then, and he’s been right ever since.
On Friday, the Labor Department’s Bureau of Labor Statistics reported that the U.S. economy added a whopping 353,000 jobs in January. The BLS also revised upward the two prior months, bringing the average monthly job gain in 2023 to 255,000.
Even manufacturing, which has been in the doldrums, added 23,000 positions.
Few economists expected job gains to remain this strong when high interest rates were bringing down inflation.
But inflation is way down, and job growth continues to roar. In addition, the economy continues to grow at a rapid rate. Wages are moving in the right direction.
Yet despite all the good news, 71 percent of Republicans say the economy is getting worse, and Donald Trump is once again claiming that the unemployment numbers are fake.
Trump and Republicans are exploiting the public’s frustration with the one remaining economic problem: Although inflation has come down, prices haven’t.
Why not? Because of corporate pricing power.
Consider Pepsi. In 2021, PepsiCo, which makes all sorts of drinks and snacks, announced it was forced to raise prices due to “higher costs.” Forced? Really? The company reported $11 billion in profit that year.
In 2023, PepsiCo’s chief financial officer said that even though inflation was dropping, its prices would not. Pepsi hiked its prices by double digits and announced plans to keep them high in 2024.
Kevin Dietsch/GETTY
If Pepsi had lots of competitors, consumers would just buy something cheaper. But PepsiCo’s only major soda competitor is Coca-Cola, which—surprise, surprise—announced similar price hikes at about the same time as Pepsi, and also kept its prices high in 2023.
With just one or a few competitors, it’s easy for giant corporations to coordinate price increases and prevent price cuts, to keep their profits up while shafting consumers.
The CEO of Coca-Cola claimed that the company had “earned the right” to push price hikes because its sodas are popular. Popular? The only thing that’s popular these days seems to be corporate price gouging.
Pepsi and Coca-Cola dominate the soft drink market. They own most of the brands that appear to be competitors.
This corporate pricing power isn’t just happening with Coke and Pepsi. Take meat products. At the end of 2023, Americans were paying at least 30 percent more for beef, pork, and poultry products than they were in 2020.
Why? Just four companies now control processing of 80 percent of beef, nearly 70 percent of pork, and almost 60 percent of poultry. So of course, it’s easy for them to coordinate price increases and prevent price cuts.
In 75 percent of U.S. industries, fewer companies now control more of their markets than they did twenty years ago.
Which is why the Biden administration is taking on this monopolization with the most aggressive use of antitrust laws in half a century.
It’s taken action against alleged price fixing in the meat industry.
It’s also suing Amazon for using its dominance to artificially jack up prices—one of the biggest anti-monopoly lawsuits in a generation.
It successfully sued to block the merger of JetBlue and Spirit Airlines, which would have made consolidation in the airline industry even worse.
But given how concentrated American industry has become, there’s still a long way to go.
Inflation is down. But many people don’t feel it because prices are still high, and in some cases are still rising because of continued price gouging. That’s given Trump and his Republican lapdogs an excuse to tell Americans that the economy remains bad.
The truth is, the economy is remarkably good, but too many big corporations have too much power over prices—which means too many consumers continue to pay way too much.
The answer is not for the Fed to keep interest rates high. To the contrary, the Fed should reduce interest rates. The answer is to tackle corporate power directly—breaking up the biggest corporations, preventing mergers that reduce competition, and going after price gouging.
I don’t expect Trump and the Republicans to recommend any of this.
Robert B. Reich is an American political commentator, professor and author. He served in the administrations of Presidents Gerald Ford, Jimmy Carter, and Bill Clinton. Reich’s latest book, The System: Who Rigged It, How We Fix It, is out now. He also writes regularly at robertreich.substack.com.
The views expressed in this article are the writer’s own.
Uncommon Knowledge
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.