This founder moved from New York to Florida to simplify. Now she's launching a family management platform

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This story first appeared in Tampa Bay Inno.

Ellie Windle, a St. Petersburg, Florida-based entrepreneur, has launched a startup with the gathered wisdom of more than a decade working for tech startups across New York City.

Her newly launched platform, Persist, seeks to help manage people’s lives. Windle, alongside co-founder and adviser Claire Wasserman, has spent the past year building the startup after moving to the area in 2022. She has raised more than $175,000 from friends and family, and…

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