Private equity (PE) firms have a proven approach to identify areas for revenue growth, value creation, and cost reduction: due diligence. But companies rarely use this same approach in the execution of their own growth strategy. This is a missed opportunity. The same due diligence skills and tools can be found in most large companies, but they are usually siloed in the corporate development team — the folks who handle M&A, who rarely have a chance to apply their expertise to a company’s ongoing operations. There’s no reason to limit due diligence to the context of an acquisition. In this article, the authors cover a few steps from the due-diligence playbook that all companies can apply to growth strategy.