The Victoria’s Secret Trend Present is getting a serious revamp.
On Tuesday, the lingerie big announced it’s bringing again the well-known runway occasion as a feature-length movie, including that the “reimagined present shall be streamed internationally and culminate in a reside vogue occasion this fall.”
“Victoria’s Secret World Tour” brings collectively 20 “modern creatives from all over the world” whose work showcases “the appreciation and fantastic thing about womanhood,” according to an official description.
The challenge comes years after Victoria’s Secret final despatched its workforce of genetically gifted “angels” down the catwalk in 2018 and canceled the unique incarnation of the annual occasion.
Since then, the model has struggled to sq. its picture of near-unattainable intercourse attraction with a rising need for variety available in the market, each in promoting and in product sizing.
The corporate has additionally begun going through competitors from movie star manufacturers like Rihanna’s Savage X Fenty and Kim Kardashian’s Skims, which disrupted the intimate attire sector with their inclusive advertising and marketing and a straight-to-consumer method.
At Victoria’s Secret, such shifts have rattled extra than simply the underside line.
In 2020, billionaire Les Wexner said that he would step down as CEO of mother or father firm L Manufacturers as gross sales declined and he confronted criticism for his ties to convicted intercourse offender Jeffrey Epstein. In a complaint filed by shareholders the following 12 months, Wexner was accused of fostering an “entrenched tradition of misogyny, bullying and harassment.”
Although Victoria’s Secret has continued to fall short of earning expectations, it’s nonetheless the queen of the North American intimates market, which was just lately estimated to be worth almost $12.6 billion.
With that in thoughts, Head Artistic Director Raúl Martinez stated that he’s hoping “Victoria’s Secret World Tour” will help usher in a brand new period.
“This movie is the final word expression of the Victoria’s Secret model transformation,” Martinez said in a press release. “Will probably be pushed by vogue, glamour and leisure with a nod to beloved iconography from the previous however in a daring, redefined method.”