It was a rough week for Wendy’s. In the span of just a few days, the fast food giant went from an onslaught of attention to remarks by its CEO about “dynamic pricing” that were barely noticed at the time they were made two weeks ago; to a slew of headlines comparing that to Uber-style “surge pricing”; to burger memes galore on the internet; to a quick back-track that “dynamic pricing” isn’t “surge pricing” at all; to a cautionary tale in fast corporate PR.
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