It’s not lost on anyone that beauty treatments are expensive and more Americans are spending their hard-earned cash on personal maintenance than ever before.
In 2021, roughly 44 percent of surveyed shoppers in the U.S. told the data-gathering platform Statista that they spend anywhere between $1 and $50 per month on online beauty product purchases. If you take into consideration the cost of in-salon treatments, which can include everything from a bog-standard haircut to a luxury facial, the monthly expense will be much higher.
As the beauty and personal care industry continues to grow, one beauty blogger has shared what she does to avoid the high prices.
Nazeea, 24, who is based in Toronto and posts on TikTok as @nazeea, loves her DIY personal maintenance routine. In a viral video, which has been viewed more than 7.8 million times since it was shared on February 7, she showed off her at-home threading routine, which was followed by an at-home manicure routine.
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The social media influencer was able to smoothly remove any facial hair, exfoliate her face and apply a fresh set of acrylic nails, all without the help of a salon professional. The at-home beauty routine, which included a new set of false eyelashes and a face mask, is estimated to have saved Nazeea up to $300 per month. She also used a facial serum in the routine.
Nazeea, who has over 242,000 followers on the platform, captioned the post: “Much needed.”
What Do the Commenters Say?
Since it was shared to the social media platform, the post has been liked by over 1.1 million TikTok users and commented on more than 4,000 times. Plenty of viewers have gushed over Nazeea money-saving routine, with some pointing out how much money they guessed she has saved.
“The way i can literally see the difference in your skin after that mask,” one user wrote.
Another user added: “Need to get her famous like Monet.”
“Threading your brows on your own makes you ELITE,” a third user wrote.
A fourth user wrote: “Easily just saved $6540.34.”
“Just saved $1,000,” added another TikToker.
And another user commented: “Tutorial for threading eyebrows [please].”
Newsweek reached out to @nazeea for more information via email.
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Uncommon Knowledge
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.